Choose Prom Dresses Just for You at Promnew.

Turning up at a party in the same dress as someone else is a embarrassment even celebrities face. So it's no surprise that teenage girls are keen to avoid the problem on the biggest night of their high school careers.

In an effort to ensure a unique look on prom night, students are embracing a Facebook-based service that enables them to 'claim dibs' on a particular dress.

Fashism.com's Got Dibs registry allows users to track who's wearing what to which high school event, and get feedback on their outfit before they wear it.

Amy Avitable of Lord & Taylor, which is partnering with Fashism on the project, says it reassures girls that they'll have something special and helps prevent any last-minute insecurities.

The site requires girls to upload a photos of themselves with the dress (store tags still attached) and get instant advice from fellow users on what shoes to wear, if the hemline is right or if the silhouette is flattering.
Ashley Granata, Fashism.com's co-founder, says the opinions of peers are important to the tech-savvy, fashion-loving consumer - but for prom-goers, it's the claim on a dress that matters most.

She revealed that it was personal experience that inspired the Got Dibs idea.
'When I was a junior, a freshman came to my prom in the same dress. I was mortified,' she recalled. 'It was a pink satin, princess cut with scalloped neckline. I thought it was interesting and beautiful.
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